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Getting to market often requires immense speed and intensity during a company's start-up phase. However, any successful company must eventually become predictable and sustainable. Perhaps the most famous of these stories is that of Steve Jobs and Apple. Steve Jobs is famous for his vision and innovation.
Still, in 1985, he was ousted from Apple because his frenetic pace at launching new products led to internal discord, stressed-out employees, unrealistic deadlines, and failed products. Jobs returned to Apple in 1997 with much more restraint and introduced an annual product cycle that streamlined the product line and made predictable product launches. This made managing workloads, allocating resources, and creating customer anticipation easier.
This is true of any great institution; consider schools; everyone knows when they start, end, and when teachers and students vacation. Professional development and planning times are also baked into their annual calendars. You must have predictable annual cycles for your leadership team to be sustainable and innovative.
There is no one-size-fits-all strategy for this because each industry, and indeed, each company culture, is unique. So, what I do with my clients is get the leadership team to discuss when the high and low seasons are in the company and when they would like it to be high and low.
For example, I identify that the beginning of September, January, and July are slow seasons in my practice. For this reason, I make these my vacation times, and because the pattern shows annually, existing clients can expect this. For myself, it means I can plan my vacations and work accordingly.
I had another client who held the busiest sports competitions leading up to competition season and the lightest just after. Since they can identify this, they can also build this into part of their company culture so that everyone knows when to take a break (and have permission to do so). A company must have fast and slow seasons. Fast seasons are for running hard after audacious goals (which, as we know, is one of the elements of goal-setting theory).
Slow seasons are for rest and reflection before setting up the next fast season. If your company is only steady-paced and never fast, you will fall to your competitors. Yet, if your company is only fast and never slow, your turnover will be high and creativity stifled.
Do you or your team have a formal innovation process? If not, most processes involve iterating through these four phases.
There are two types of innovation: 1) novel ideas (like a new line of product or a new way of doing things) and 2) iterative ideas (to slowly improve existing processes, products, or services). Both are necessary, and the individual and team can use the innovation process. One way to ensure this process is regularly used is to bake it into your annual cycles! Consider the high-low seasons you already mapped out; generate and test phases can usually be during the low seasons, and implementation and evaluation can be done during the high seasons. .
Studies have shown that organizations prioritizing continuous learning see higher employee engagement, innovation, and overall performance (Mone et al., 2011). For this reason, you need to make innovation one of your core values so as not to fall behind in your competition and to foster leadership skills within your team.
By having formal ways to capture ideas and formal processes for innovation and having it baked into your annual calendar, you will be cementing your business as an ever-growing, and sustainable business into the future even in your absence. Understanding team dynamics during these innovation cycles is crucial to ensuring smooth collaboration and effective problem-solving.
This was called a definitive guide, and it can be overwhelming. So, how do you make E5 a reality for your team? I have a diagnostic that has 25 items, 5 for each of the E foundations. I suggest getting an overall score from the diagnostic and seeing how you scored in each of the foundations. When I work with my clients, we start at the beginning and work our way down until each section can be scored at least 80% or above. So the first step is to diagnose, and you can do that right here.
Need help implementing this framework into your team? We have a program just for that, called the Empowered Leadership Intensive.
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